FAQ Component

Convert FAQ HTML to Liquid for Shopify

Turn static FAQ accordion markup into a Shopify section with block-based questions, richtext answers, and schema merchants can manage in the theme editor.

Component overview

Building FAQ sections merchants actually edit

What an FAQ component looks like in Shopify

FAQ modules on Shopify storefronts are almost always implemented as Online Store 2.0 sections—collapsible rows where each question and answer pair is either a block or an indexed setting. Merchants add shipping policies, sizing guidance, and product care details without opening a code editor.

When you convert FAQ HTML to Liquid, the goal is not to preserve frozen copy. It is to expose every question and answer as editable fields while keeping the accordion behavior, spacing, and typography your design specifies.

Why schema and blocks matter for FAQs

A flat FAQ with twelve hardcoded Q&A pairs becomes unmaintainable the moment a merchant wants to reorder rows or add a thirteenth question. Block-based schema solves this: each FAQ item is a block with question and answer settings, and the Liquid loops over section.blocks to render the accordion.

The "{% schema %}" block defines block types—typically faq_item with text and richtext fields—plus section-level settings for heading, intro copy, and open-first behavior. Presets seed three to five starter questions so the section is useful on first insert.

Common FAQ customization patterns

Dawn and most OS 2.0 themes use details/summary or button-triggered accordions with aria attributes for accessibility. Your converted section should preserve those semantics while swapping static text for {{ block.settings.question }} and {{ block.settings.answer }} output.

Responsive behavior usually stacks full-width rows on mobile with touch-friendly tap targets. Scoped CSS with section.id keeps accordion borders and animation styles from leaking into other theme sections.

Merchant editing in the theme editor

Once exported, merchants see a clear block list in the sidebar—add FAQ item, drag to reorder, edit question text inline, and update answers in a richtext field. That workflow is why agencies convert FAQ HTML to Liquid instead of leaving copy hardcoded in the template.

HTMLToLiquid Converter detects repeating Q&A rows in your HTML, maps them to block candidates, and outputs production-ready section files with validation checks on schema structure and scoped styles.

Examples

FAQ HTML to Liquid conversion example

A concise look at how static FAQ markup becomes editable Shopify section code.

HTML structure

<div class="faq-item">
  <button class="faq-q">Shipping times?</button>
  <div class="faq-a">3–5 business days.</div>
</div>

Repeating .faq-item rows signal block candidates—the converter counts identical structures to propose a block type.

Liquid output

"{% for block in section.blocks %}"
  <details class="faq-item">
    <summary>{{ block.settings.question }}</summary>
    <div>{{ block.settings.answer }}</div>
  </details>
{% endfor %}

Static text becomes block.settings references inside a loop merchants control from the editor.

Schema settings

"blocks": [{
  "type": "faq_item",
  "name": "FAQ item",
  "settings": [
    { "type": "text", "id": "question", "label": "Question" },
    { "type": "richtext", "id": "answer", "label": "Answer" }
  ]
}]

Each block type exposes typed settings the theme editor renders as form fields.

Section settings

"settings": [
  { "type": "text", "id": "heading", "label": "Heading" },
  { "type": "checkbox", "id": "open_first", "label": "Open first item" }
]

Section-level settings control the module heading and accordion behavior independent of block rows.

Use cases

Shopify FAQ use cases

Where converted FAQ sections land on real storefronts.

Collapsible content sections

Replace Dawn's default collapsible-content with a branded FAQ that matches campaign typography and spacing.

Dynamic merchant-managed FAQs

Let support teams add seasonal shipping FAQs or warranty updates without developer tickets.

Product page FAQs

Drop FAQ sections on product JSON templates so each category can share or override common questions.

Workflow

How FAQ conversion works

Paste accordion HTML, export a block-based Shopify section with scoped CSS and validated schema.

  1. 01

    Paste HTML

    Import your FAQ accordion markup with all Q&A rows.

  2. 02

    Analyze structure

    Detect repeating items and map them to block types.

  3. 03

    Generate Liquid

    Compile accordion Liquid with block.settings output.

  4. 04

    Generate schema

    Create block schema, section settings, and presets.

  5. 05

    Export section

    Download section.liquid and add it to your theme.

Explore

Start converting HTML

Paste your markup and export production-ready Shopify Liquid sections with schema and blocks.

Trust

Built for serious Shopify development

Production-ready sections, validated schema, and workflows theme engineers trust on client projects.

Production-ready output

Export complete section.liquid files with schema, presets, and scoped CSS ready for theme repos.

Built for Shopify developers

Designed for freelancers, agencies, and in-house teams shipping OS 2.0 sections weekly.

OS 2.0 compatible

Output follows Online Store 2.0 conventions—JSON templates, blocks, and valid schema JSON.

Schema validation

Automated checks catch missing presets, invalid setting ids, and common Liquid issues early.

AI-assisted workflow

Optional AI structure detection with deterministic fallback for reliable section generation.

Theme compatibility

Sections align with Dawn, Prestige, Broadcast, Impulse, and custom JSON-template themes.

Generate Shopify sections

Free AI-powered converter — OS 2.0 compatible output with schema validation.

Start converting HTML